Whose ad is it anyway?

Well that's what I wondered when I was scanning through the day's papers - The Hindu (http://www.hinduonnet.com/) and The Times of India (http://bit.ly/bfjrr5). Both of them had full pages ads of Airtel & Aircel talking about the launch of the Apple iPhone4.

On looking closer I realised like my other colleagues that they both were very similar except for the brand template. We also had a small discussion on why ads in the same papers, on the same day and having the same look!

On my way back I got to see hoardings of Airtel with the same creative. To my utter astonishment it didn't stop here. While watching TV I came across a series of ads talking about he launch of iPhone4 on Airtel & Aircel (http://www.youtube.com/watch?v=RvhVjRBLtVA). Interestingly (or not so when I think now) the ads start and end with 'If you don't have an iPhone, well, you don't have an iPhone!'. The only difference being again the logos of Airtel & Aircel that appear in the end.

So whose ad is it anyway? While discussions can continue...for me these are 'Of iPhone, By iPhone, For iPhone!'

Smart...isn't it?

Crayons are passe,kindergartens go hi-tech with iPads in Boston

Looks like crayons, finger paints and alphabet blocks as teaching tools are old school. Kindergarten students in Maine will now learn their ABCs and 123s on the latest iPad 2 tablets. A school district in Auburn, Maine will dish out $200,000 to buy iPads for nearly 300 kindergarten pupils for the next school session starting around August this year. Apart from their alphabets and numbers, the kindergarten students will learn drawing and music on the hi-tech gadget through apps for phonics, building words, letter recognition and letter formation. The iPad is a powerful education tool with hundreds of teaching applications, Superintendent Tom Morrill said in a Boston Globe report. With its touchpad screen, it is simple to use and can bring learning to life with imagery and sounds. It’s a revolution in education, he said. The school board had last week unanimously approved the plan to give all kindergartners iPads next fall. Maine had distributed Apple laptops to all seventh and eighth graders in 2002 and 2003, becoming the first state to equip students statewide with computers.

Source: Times of India, Chennai April 14th 2011, Page 17